Instagram Unveils New Logo & Look, But It’s Not That Cool According To Some Users liked

Instagram, the photo sharing app owned by
Facebook has debuted a new logo.

The previous one, a retro-looking camera,
and one of the most recognisable tech logos
out there, has been replaced by a
background swirl of sunset colours (orange,
yellow, pink, purple) and a white outline of
a camera. As if the camera was murdered,
and chalk was drawn around its body.
Murdered at sundown.

Here is the new logo

The new logo was announced via a blog

post, a longer post on Medium from head of

design, Ian Spalter, and also a short

introductory film. The kind that is usually

intensely annoying, but actually this one is

quite cute (warning though: the end has a

lot of flashing and intense colours).

The blog post asserts that the “Instagram

community has evolved over the past five

years from a place to share filtered photos

to so much more – a global community of

interests sharing more than 80m photos and

videos every day. Our updated look reflects

how vibrant and diverse your storytelling

has become.”

Opinion on social media from Instagram

users is split. Some are on the fence:

Changes have also been made to the in-app
UI, specifically a “flatter” design as well as
some colour changes. Fonts are now black
in colour, and notifications have changed
from orange to red. Instagram has said that
the update “puts more focus on your photos
and videos without changing how you
navigate the

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