Instagram, the photo sharing app owned by
Facebook has debuted a new logo.
The previous one, a retro-looking camera,
and one of the most recognisable tech logos
out there, has been replaced by a
background swirl of sunset colours (orange,
yellow, pink, purple) and a white outline of
a camera. As if the camera was murdered,
and chalk was drawn around its body.
Murdered at sundown.
Here is the new logo
The new logo was announced via a blog
post, a longer post on Medium from head of
design, Ian Spalter, and also a short
introductory film. The kind that is usually
intensely annoying, but actually this one is
quite cute (warning though: the end has a
lot of flashing and intense colours).
The blog post asserts that the “Instagram
community has evolved over the past five
years from a place to share filtered photos
to so much more – a global community of
interests sharing more than 80m photos and
videos every day. Our updated look reflects
how vibrant and diverse your storytelling
has become.”
Opinion on social media from Instagram
users is split. Some are on the fence:
Changes have also been made to the in-app
UI, specifically a “flatter” design as well as
some colour changes. Fonts are now black
in colour, and notifications have changed
from orange to red. Instagram has said that
the update “puts more focus on your photos
and videos without changing how you
navigate the
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