This latest initiative aims at further reducing data costs which are the greatest barrier so far to extending internet mobile access in Nigeria. Indeed in Lagos alone, one gigabyteof data on mobile networks—the only means of accessing the internet for most—is not less N1,000With this in mind,Jumia’s Zero Data Appwill offer full access to online shopping through its app for free, meaning it will not charge the users of the MTN mobile network for the data they consume while using theJumia app.The initiative is the biggest so far in terms of democratizing access to internet in Nigeria and will directly impact the 140 million smartphones users Nigeria withholds and the 70% of users who are already accessingJumiathrough their phone.“In order to provide the best customer experience, it is time for Jumia to make its services available for more people, anywhereat any given time », declared Nicolas Martin,CEO Jumia Africa. “We are proud of this new partnership with MTN that will undoubtedly lead to an increasing value for our customers. We believe that a better internet access, and even more mobile, will foster economic development for both small businesses and Nigeria as a whole », further commented Nicolas Martin.All through the year, starting today theJumia appis free to download and surf on with over 150,000 products waiting to be selected. Android, Blackberry, and iOS smartphones can now browse the Jumia website via theJumia mobile appwith absolutely no data charges. Other sites available through the app include Jovago, Africa’s leading hotel booking online platformand Kaymu, #1 online shopping community in Africa.The freeJumia appis your one-stop opportunity that provides you with an easy pathway to Nigeria’s best shopping destinationso hurry now; obtain a MTN sim card if youdon’t have one. Download theJumia Appon your phone using your MTN line or send JUMAPP to 131 as SMS from your MTN line and the link will be sent to your phone."
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